ENHYPEN x Prada: A Coachella 2025 Fashion Milestone
What happens when K-pop royalty meets high fashion on one of the world’s biggest stages? Magic. History. And a whole lot of denim and rhinestones.
🔥 ENHYPEN at Coachella 2025: A New Era Begins
On April 12, 2025, ENHYPEN took the stage at the legendary Coachella Valley Music and Arts Festival in Indio, California, setting the desert ablaze with one of the most anticipated performances of the year. As the first fourth-generation K-pop group to perform at Coachella, ENHYPEN not only made music history — they changed the fashion game.
👢 Prada x ENHYPEN: Custom Cowboy Couture
ENHYPEN’s entire wardrobe for Coachella was a custom collection designed by Prada. The theme? A futuristic reinterpretation of the classic cowboy. Picture Western fringe, suede boots, hand-beaded bandanas, vintage denim jackets, silk shirts with metallic threading — all with a luxurious, Prada twist.
Each outfit was tailored to reflect the identity of each member:
- Heeseung: Raw-edge leather vest + high-waisted distressed jeans
- Jay: Pearl-embroidered see-through blouse + white denim
- Sunghoon: Studded denim trench + classic cowboy boots
- Jungwon: Custom poncho cape with metallic fringe
- Jake: Dual-tone denim-on-denim set with fringe sleeves
- Sunoo: Soft suede shirt with embroidered stars and vintage belt
- Ni-Ki: Futuristic cowboy jumpsuit with glowing accents
🎤 The Setlist: East Meets West
Opening with their English-language single “Loose”, ENHYPEN’s setlist was a powerful blend of new music and chart-topping hits:
- Loose
- Fever
- Tamed-Dashed
- Future Perfect (Pass the MIC)
- Sweet Venom
- Go Big or Go Home
- Drunk-Dazed
- Bite Me
The group delivered synchronized choreography, live vocals, and raw energy that had the crowd roaring. The stage visuals included desert nightscapes, fire motifs, and digital lasso effects — all enhancing the wild west meets cyberpunk concept. The lighting design shifted from warm gold tones to icy blues, symbolizing the emotional arcs in their music.
The production team behind ENHYPEN’s performance included global directors who had worked with artists like Beyoncé and Bad Bunny. From drone camera shots to immersive 3D effects, the show felt like a short film on stage.
💬 What the Members Said
Jungwon: "Wearing Prada on this stage gave us confidence. We felt powerful, united, and expressive."
Sunoo: "It’s like our music found its perfect outfit."
Jay: "Prada understood us. Every detail had meaning."
Ni-Ki: "I loved the movement of my outfit. It responded to every beat."
Heeseung: "This felt like the moment we became global artists."
📲 Social Media Reaction: #ENHYPENxPrada Trending
Following their performance, hashtags like #ENHYPENxPrada, #Coachella2025, and #PradaCowboys trended worldwide. TikTok edits of the performance amassed over 40 million views within 24 hours. Fashion Twitter was ablaze with praise, and fan art began circulating within minutes, portraying ENHYPEN as digital cowboys in neon galaxies.
📰 Press and Industry Praise
GQ called the performance "a masterclass in cultural fusion." Highsnobiety released an exclusive behind-the-scenes look at Prada’s design process for each member. Even fashion icon Nicola Formichetti, former stylist to Lady Gaga, tweeted: "ENHYPEN is the future of global fashion pop."
Billboard described the performance as "transformative and genre-bending," while Rolling Stone included ENHYPEN in their list of "Top 5 Must-See Coachella Sets."
🎥 Watch the Performance
▶️ Watch Full Performance on YouTube🔗 Read More From Highsnobiety
📰 Read the Exclusive Interview📸 Behind the Scenes: The Prada Fitting Room
Three weeks before Coachella, ENHYPEN flew to Milan for final fittings at Prada HQ. Each session involved digital body scans, hand-stitched embroidery choices, and one-on-one consultations with Prada's top stylists. Jungwon’s poncho alone required over 120 hours of hand-sewing. The process was documented and teased on social media via Prada’s official Instagram Stories, gaining over 5 million views.
🎬 Documentary Tease: "Cowboys of the Future"
Following the performance, HYBE announced plans for a short documentary titled "Cowboys of the Future", chronicling ENHYPEN's Coachella journey, their fashion transformation, and exclusive interviews with Prada's design team. Fans can expect its release on Weverse and YouTube Premium in June 2025.
🗣️ Fan Testimonials
“I flew from Germany just to see them and it was worth every second.” – @engene.de
“K-pop has always been fashionable, but this was historic.” – @stylistnoona
“My favorite moment? Ni-Ki spinning in that glowing jumpsuit.” – @nikkifanclub
❓ Frequently Asked Questions
Q: When did ENHYPEN perform at Coachella 2025?
A: On April 12, 2025, during the first weekend of Coachella.
Q: Who designed their outfits?
A: Italian fashion house Prada designed custom cowboy-themed outfits for each member.
Q: What made this performance unique?
A: It was the first time a K-pop group wore full custom Prada stagewear at Coachella, blending fashion and music history.
Q: Where can I watch the performance?
A: Performance clips are available on YouTube. Search "ENHYPEN Coachella 2025".
Q: Are there official photos from the Prada shoot?
A: Yes. Prada and ENHYPEN shared official concept images via Instagram and in partnership with Highsnobiety.
